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Omotenashi - the spirit of Japanese hospitality

One only needs to reside in Japan for a short time to realise just how much attention to detail is paid across many sectors of the service industry. Remember the Japanese proverb, 「おきゃくさまはかみさま」(o kyaku sama ha kami sama): the customer is always right, though many translate this proverb more literally as, “the customer is god,” since it seems more apropos to the omotenashi sentiment.
— Coto Academy